WEB MERCHANTS MAKE AFFILIATE PROGRAMS BOOM: LINKSHARE UNDER NEW CEO TALKS E-COMMERCE WITH CABLE COMPANIES

Article from:
Advertising Age
Article date:
April 12, 1999
Author:

document.writeln("Riedman, Patricia");
document.getElementById('lnkAuthor').title='Riedman, Patricia'
Riedman, Patricia
More results for:
affiliate Copyright informationCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
Affiliate programs, once a nice electronic commerce add-on, are suddenly critical to a Web merchant's arsenal. As a result, business is simmering for LinkShare Corp. and Be Free, the two major affiliate service companies.
LinkShare, which claims more than 150 merchants and 65,000 affiliate members, today names Jerome H. Kern its new CEO. The former vice chairman of Tele-Communications Inc. recently helped broker AT&T Corp.'s acquisition of TCI.
With Mr. Kern, LinkShare, whose clients include Avon Products, Dell Computer Corp. and Borders, hopes to expand its model to TV. Mr. Kern said LinkShare's talking to three major cable operators about using its technology.